Privacy Policy

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Last updated: 1st Sept 2025

Your privacy matters to us. This policy explains what information we collect, how we use it, and your rights under the UK Data Protection Act.

This policy applies to Tru 2 U Ltd and all our websites listed at https://tru2u.co.uk.

About Us

We are Tru 2 U Ltd, a company registered in England and Wales (Company No. 15083480).

Registered office: 86–90 Paul Street, London, EC2A 4NE, United Kingdom.

Website: https://tru2u.co.uk

Email: info@tru2u.co.uk

Telephone: (+44) 208 1378493

For privacy-related enquiries, please get in touch with our Privacy Team at info@tru2u.co.uk.

Our Promise to You

• We will never sell your data to anyone.

• You can opt out of marketing at any time.

• Every marketing email includes an unsubscribe link.

• We only share your information with trusted service providers or partners when necessary.

What Information We Collect

We collect the following types of information:

1. Personal Information

This is information that identifies you, such as:

• Name, email address, phone number, postal address
• Payment and order details (processed securely by PayPal or other providers)
• Your interactions with our services (e.g. course sign-ups, downloads, event attendance)

2. Technical Information

• IP address, browser type, device type
• Usage data (pages visited, links clicked)
• Cookie and analytics data (see Cookies section below)

We do not knowingly collect data from individuals under the age of 18. Our services are designed for responsible adults.

How We Use Your Information

We use your personal data only when we have a lawful basis under UK GDPR:

• To perform a contract – e.g. fulfilling orders, providing downloads, managing your account.
• To comply with legal obligations – e.g. tax and financial reporting.
• For legitimate interests – e.g. improving our services, ensuring security, contacting you about relevant offers. We balance these interests against your rights.
• With your consent – e.g. sending newsletters, marketing emails, or using non-essential cookies.

You can withdraw consent at any time.

Marketing Communications

• We will only send you marketing emails or SMS if you have opted in, or where the soft opt-in applies (you have purchased something similar from us and were given the opportunity to opt out).
• Every marketing email includes an unsubscribe link.
• You can also opt out by contacting info@tru2u.co.uk.

Sharing Your Information

We may share your information with:

• Service providers (e.g. email platforms, payment processors, website hosts)
• Affiliate partners (if you buy through an affiliate link, we may share your name, email, and product details with them)
• Professional advisers (e.g. accountants, auditors, legal advisors)
• Regulators, law enforcement, or courts (if legally required)

We ensure that all third parties handle your data securely and only for the agreed-upon purposes.

International Transfers

Some of our providers are based outside the UK. Where this happens, we ensure appropriate safeguards are in place, such as:

• Transfers to countries covered by a UK adequacy regulation; or
• Contracts using the UK International Data Transfer Agreement (IDTA).

Data Retention

We keep your personal data only for as long as necessary:

• Marketing contact details: up to 3 years after your last interaction unless you unsubscribe sooner.
• Order records (including invoices): 6 years, in line with UK tax law.
• Customer service queries: up to 2 years.

After these periods, we securely delete or anonymise your data.

Your Rights

You have the right to:

• Access the personal data we hold about you
• Request correction of inaccurate data
• Request deletion of your data (where legally possible)
• Restrict or object to specific processing
• Request transfer of your data to another provider (data portability)
• Withdraw consent where processing is based on consent
• Complain to the UK Information Commissioner’s Office (ICO): www.ico.org.uk

To exercise any of these rights, please contact info@tru2u.co.uk.

Cookies & Analytics

We use cookies and similar technologies to:

• Make our site work (essential cookies)
• Remember your preferences (functional cookies)
• Analyse usage and improve our services (analytics cookies)
• Show relevant advertising (advertising cookies)

Non-essential cookies (analytics and ads) will only be used with your consent, which we collect via our cookie banner. You can change your preferences anytime.

We use Google Analytics to understand how visitors use our site. This data is anonymised and not combined with personally identifying information.

Data Security

We use industry-standard security measures, including encryption and access controls, to protect your data. Payments are handled securely by PayPal. We never permanently store your card details.

Updates to This Policy

We may update this policy occasionally. If we make significant changes, we will post a notice on our website. The date at the top shows the latest revision.

Contact Us

If you have any questions or concerns about this policy or your data rights, please email us at info@tru2u.co.uk.